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Privacy Policy

Last updated: February 17, 2026

1. Introduction

1stly ("we," "our," or "us") operates the 1stly platform (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

By using 1stly, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide

  • Account Information: Name, email address, company name, and authentication credentials when you create an account.
  • Business Context: Information about your business, products, services, and marketing goals that you provide to customize our AI recommendations.
  • Payment Information: Billing details processed through our secure payment providers.

2.2 Information from Third-Party Services

When you connect advertising platforms to 1stly, we access:

  • Google Ads: Campaign data, performance metrics, account settings, and advertising assets via the Google Ads API.
  • Meta (Facebook/Instagram) Ads: Ad account data, campaign performance, and audience insights via the Meta Marketing API.
  • TikTok Ads: Advertising data and campaign metrics via the TikTok Marketing API.
  • Google Analytics: Website analytics data when connected.
  • Google Search Console: Search performance data when connected.

2.3 Automatically Collected Information

  • Usage Data: How you interact with our Service, features used, and actions taken.
  • Device Information: Browser type, IP address, device identifiers, and operating system.
  • Cookies: See our Cookie Policy for details.

3. How We Use Your Information

We use the collected information to:

  • Provide, maintain, and improve the 1stly platform
  • Generate AI-powered recommendations for your advertising campaigns
  • Execute campaign optimizations on your connected advertising platforms
  • Analyze and report on your advertising performance
  • Communicate with you about your account and our services
  • Ensure security and prevent fraud
  • Comply with legal obligations

4. Data Sharing and Disclosure

We do not sell your personal information. We may share data with:

  • Service Providers: Third parties that help us operate our Service (hosting, analytics, payment processing).
  • Advertising Platforms: When executing actions on your behalf (Google, Meta, TikTok).
  • Legal Requirements: When required by law or to protect our rights.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets.

5. Data Security

We implement industry-standard security measures including encryption in transit and at rest, secure authentication, and regular security audits. However, no method of transmission over the Internet is 100% secure.

6. Data Retention

We retain your data for as long as your account is active or as needed to provide services. You may request deletion of your data at any time by contacting us.

7. Your Rights

Depending on your location, you may have rights to:

  • Access your personal data
  • Correct inaccurate data
  • Delete your data
  • Export your data (data portability)
  • Opt-out of certain data processing
  • Withdraw consent

To exercise these rights, contact us at privacy@1stly.io.

8. Third-Party API Compliance

8.1 Google API Services

1stly's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

8.2 Meta Platform Terms

Our use of Meta (Facebook/Instagram) data complies with Meta's Platform Terms and Data Use Restrictions.

8.3 TikTok Platform Terms

Our use of TikTok data complies with TikTok's Developer Terms of Service and Data Use Policy.

9. International Data Transfers

Your data may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers.

10. Children's Privacy

Our Service is not directed to individuals under 18. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

12. Contact Us

For questions about this Privacy Policy, contact us at: